K-12 teachers seem to be tapping in on handhelds to view their school-based email, according to Email Trends in the Education Market 2011. The fifth annual MDR study of how educators and marketers are using email these days provides insight into educators’ use and perception of email, gives a detailed review of response metrics, and summarizes the lessons learned and best practices for education marketers to consider in planning and implementing successful email campaigns in the future. Further results show:

• Virtually all teachers surveyed can access their school-based email account when not at school.
• More than half of all faculty reported that they had adopted a textbook based on responding to an email from a publisher offering an evaluation copy.
• Nearly half of district administrators have access to their email on mobile devices.