Early last year, Baker & Taylor introduced the Axis 360 mobile app, and made it available from both the Apple App Store and the Google Play Store for Android. The app is a simple, powerful tool: it simplifies access to digital content by allowing library patrons and students to browse, select and read/listen to e-books and digital audio books in one place with a clean design. Since its introduction, the Axis 360 app has steadily risen in the app ratings, now garnering a whopping 4.5 stars out of 5 in both store sites for the newest releases. But what makes the app cool and stand apart from other reading platforms of its type? Students, teachers—any library patron for that matter—can use the Axis 360 app to:
- Read and listen to digital content with a single tap;
- Place items on hold and see at a glance where they are in line;
- Add digital content to a Wish List for later check out; and
- Change font sizes, create notes and bookmarks, and immediately jump to any page within their e-book with just a few taps.
The way Baker and Taylor is inviting customers and employees to vote on improvement ideas for the app is another way this platform is different. According to Baker & Taylor’s Amandeep Kochar, this ‘crowdsourcing’-type of continuous input is the secret to the app’s success. “Here’s the cool thing, we focus on singularity in design and features that bring joy to consumers,” relates Kochar, executive vice president for K-12 Education, Software Products, and Services. “Everyone gets to vote on the ideas—all employees and all customers. Every month we meet and look at ideas with more than 50 points. We’ve democratized product development, with our employees and customers as the true innovators and the developers as guides for the journey.” Learn more.